Director

Pimbucha Rusmevichientong

Assistant Professor
Location: KHS 135
Telephone: (657)278-7495
Email: [email protected]

Biosketch

Pimbucha Rusmevichientong, Ph.D., is an assistant professor in the Department of Health Sciences at California State University, Fullerton. She received her doctorate degree from Charles H. Dyson School of Applied Economics and Management at Cornell University in 2015. Her research interests primarily lie in the areas of experimental and behavioral economics related to eating behaviors, food, nutrition, and obesity. In her research, Dr. Rusmevichientong applies economics concepts and quantitative research methods to understand the impact of food labeling, food advertising, and food policy intervention to improve health outcome via changing economic incentives or creating behavioral nudges. In addition, she is interested in empirical analysis of behavioral health determinants, food demand system estimation and public policy on health issues.

Publications

1. Rusmevichientong, P., Jaynes, J., & Kazemi, S. (2019). Which Factors and Nutritional Ingredients Influence College Students’ Snack Choices? An Evidence from Discrete Choice Experiments. Journal of American College Health, doi: 10.1080/07448481.2018.1538149
2. Rusmevichientong, P., Mitra, S., & McEligot, A.J. (2018). The association between types of soda consumption and Overall Diet Quality: Evidence from National Health and Nutrition Examination Survey (NHANES). Californian Journal of Health Promotion, 16(1), 24-35.
3. Streletskaya, N.A., Amatyakul, W., Kaiser, H.M.,  Rusmevichientong, P.  & Liaukonyte, J. (2015). Menu-labeling formats and their impact on dietary quality. Agribusiness: an International Journal, 32(2), 1-15. DOI: 10.1002/agr.21444
4. Rusmevichientong, P., Streletskaya, N.A., Amatyakul, W., & Kaiser, H.M. (2014). The impact of food advertisements on changing eating behaviors: an experimental study. Food Policy, 44, 59-67. 10.1016/j.foodpol.2013.10.011
5. Streletskaya, N.A.,  Rusmevichientong, P., Amatyakul, W., & Kaiser, H.M. (2013). Taxes, subsidies, and advertising efficacy in changing eating behaviors: an experimental study. Applied Economic Perspectives and Policy, 1-29.
6. Rusmevichientong, P.  & Kaiser, H.M. (2011). Are there halo effects of US grain export promotion?. Applied Economics, 43,1435-1446.
7. Rusmevichientong, P.  & Kaiser, H.M. (2009). Measuring the effectiveness of U.S. rice export promotion programs. Agribusiness: An International Journal, 25, 215-230.
8. Rusmevichientong, P.  & Kaiser, H.M. (2007). An economic analysis of U.S. rice export promotion programs. Agricultural and Resource Economics Review, 36, 357.

Presentations

1. Rusmevichientong, P., Ebrahim, R., Nila, J., Cheng, I. (June 2020). The Unintended Effect of Attention to the New Nutrition Facts Label Formats on Consumer Purchase Intentions. Journal of the Academy of Nutrition and Dietetics, Abstract Volume 117 (9) (poster session).
2. Ebrahim, R., &  Rusmevichientong, P  (Sept 2017). The Effect of New Nutrition Facts Labels on College Student Responses and Comprehension. Journal of the Academy of Nutrition and Dietetics, Abstract Volume 117 (9) (poster session).
3. Rusmevichientong, P., *Navajas, E., Que, J., Guzman, M., McElliot, A., & Sinjini,M. (2017). Factors Associated with Vending Machine Snacks Choices in Young Adults. Experimental Biology Conference, Chicago, IL, April 22-26, 2017 (poster).
4. Rusmevichientong, P., Gomez, M.I., Ranney, C., & Kaiser, H.M. (2016). Food Stamps, Food Insufficiency, and Health of the Elderly. Agricultural and Applied Economics Association (AAEA) Annual Meeting, Boston, MA, July 31-August 2, 2016 (poster).
5. Rusmevichientong, P., Gomez, M.I., Ranney, C., & Kaiser, H.M. (2015, July). Food Stamps, Food Insufficiency, and Health of the Elderly. 2015 iHEA (International Health Economics Association) Congress Conference, Milan, Italy.
6. Rusmevichientong, P., Gomez, M.I., Ranney, C., & Kaiser, H.M. (2015, March). Food Stamps, Food Insufficiency, and Health of the Elderly. Paper presented at the 7th Annual Cornell Sociological Symposium, The Sociology Graduate Student Association, Cornell University, Ithaca, NY.
7. Kaiser, H.M. &  Rusmevichientong, P.  (2008, March). Halo Effects of US Export Grain Promotion Programs. Paper presented at Research Committee on Commodity Promotion (NEC-63) Spring Meeting, Hilton Head Island, SC.
8. Rusmevichientong, P., & Kaiser, H.M. (2007, September). An Economic Analysis of U.S. Rice Export Promotion Programs. Paper presented at Research Committee on Commodity Promotion (NEC-63) Fall Meeting, Vancouver, Canada.
9. Rusmevichientong, P., & Kaiser, H.M. (2007). An Economic Analysis of U.S. Rice Export Promotion Programs. Paper presented at Northeastern Agricultural and Resource Economics Association, in Rehoboth Beach, DL.